Meet more students and their families where they are with the content they prefer! Deliver a dynamic engagement experience through this vibrant, interactive, personalized, and video-rich showcase of your school. This virtual recruiting platform, customized to your Brand and your culture, fosters engagement and stirs the imagination, as candidates envision connecting, learning, and succeeding at your institution.
Guide self-paced discovery with a personalized digital experience for students and families and the flexibility to submit an application whenever and wherever they desire. Meanwhile, capture valuable data with an intuitive, self-managed system to help you transform student recruitment and bring your engagement strategies to life.
Video-rich and stunning visuals show students and families what to expect when they enroll at this unique STEM institution.
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From the very first video to choosing to apply, prospective students can feel the excitement and see themselves succeeding at this HBCU.
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Get to the heart of the value you offer so potential students and families can envision their future college success.
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With intentional video content placed throughout the experience, your value, your community, and your brand will shine through! Rely on our script writers and video producers to help craft your message and bring out the best of your on-screen personalities. Here are just a few examples of the video concepts inside your Advantage RecruitingTM platform.
Bring your unique story and your engagement strategies to life!
Collaborate with our UX designers and content creators to amplify your brand throughout the experience. We lean on your direct input and branding guidelines to customize a look that's completely your own.
Now you can appeal to each prospect and their family with content personalized just for them. We lean on what you know about your audience and then present content based on interests and relevancy. You can appeal to any number of micro-audiences, by name, at scale.
There's an art and science to providing persuasive digital experiences and Advantage RecruitingTM leans on both. Instead of passively watching a series of videos or clicking through a virtual tour of buildings, multiple content presentations within an intuitive interface will spark curiosity and exploration. Each interaction transfers control to the user in a compelling way and leaves a digital footprint you can measure. Bonus!
Video captures attention and presents storytelling like no other medium. The combination of sound and movement can feel immersive and evoke an emotional response. In the context of this digital experience, it is the strategic placement, messaging, and artful approach to video production that makes the difference. Concepts include sizzle reels, topical features, interactive video quizzes, and many more.
It is essential to be able to adapt to change! Built on a modular framework and supported by unlimited support, you are empowered to make updates on demand and expand your platform's content anytime.
You can track engagement in real time and easily analyze data from individual to aggregate report views. From number of users, to most popular content, to completion, data is continuous and transparent. Would you like your system to connect with your CRM? Ask about integration options!
With Advantage RecruitingTM, there is no software to download or additional apps to manage. Site security meets Risk and Authorization Management Program (RAMP) standards. Your data is protected by firewalls, vulnerability scanning, patch management, logging and monitoring. You can host the platform on your servers or ours. Either way, hosting implementation is smooth and professional.
If your small team is already at capacity, lean on our team of expert designers, content creators, programmers, video producers and a dedicated project manager to guide you through a proven production process. From concept through launch, each step is completely managed for you. Upon completion, you'll receive empowering training sessions to learn how to manage your content and access reports. Unlimited training and support is included with your annual subscription. Don't worry, we've got you!
Discover Advantage Recruiting™ from one of the world’s most trusted online orientation production companies.
Each Advantage Recruiting™ platform is created with Advantage Design Group-exclusive features that create a more exciting digital experience. Combined with the intentional use of video, engagement will be off the charts!
Responsive design is a first step to reducing access barriers. The platform is browser-based, so there are no apps required. The experience easily adapts to any device and synchronizes between devices, enabling users to engage in the experience all at once, or over time, at their own pace. You can be confident in knowing the system meets or exceeds ADA Compliance Standards using Web Content Accessibility Guidelines WCAG 2.1 Level AA.
Dynamic style options allow content to be experienced multiple ways. Style options include image galleries, multiple videos, video size options, and interactive design elements. This feature supports future updates and allows content editors (even those with no prior IT experience) to easily implement.
Advantage RecruitingTM features interactive content that invites engagement. From video quizzes to text quizzes, games, items of interest and more, your audience will have fun along the way closer to enrollment.
Discovery Tools include Intelligent Search, Popularity-Based FAQs, Glossary Terms, and a design-elevated Achievement Center to provide users with easy and intuitive ways to explore personal interests.
While the broad scope of game theory provides a means of analyzing how players make decisions, the elements of gaming, or gamification, can be real game changers for you and your audience. After all, the last thing you want is for a prospect to slip into the passive role of an NPC (non-player character). Gamification promotes active involvement and that feeling of satisfaction achieved by earning rewards.
With Items of Interest, prospects can select which topics they’d like to learn more about. Here's the kicker: instead of being distracted by hyperlinks, each topic they choose is saved for more exploration at the end of the experience. It's a great way to provide selective control while gently guiding each user toward your call to action!
Everyone is trying to improve brand awareness, get more eyes on their institution, and be more engaging. With Advantage Recruiting™, students and their families actively explore and digest content celebrating who you are and giving you an advantage with those more likely to make an enrollment decision in your favor.
We were looking for an organization that would take our vision and make it a reality. Advantage has helped us develop a high-quality product that benefits our students.
Jamie Jaynes
Vice President of Admissions
University of Maryland Global Campus
Does Advantage Recruiting® sound like the right fit for you? Great! Please complete this form and your representative will be happy to provide a guided tour, answer your questions, and show you how to get started.
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