Recruiting platforms for higher education enrollment marketing have not innovated beyond virtual college tours, time-intensive recruiting practices, and disconnected digital tools. Until now…
As North America’s most trusted online orientation production company, Advantage Design Group® presents Advantage RecruitingTM, Virtual Engagement Experience. Innovate enrollment marketing to make the experience more effective with greater insights, as you provide students and families an impressive and compelling reason to apply! Over 350 institutions in three countries are already using our mastery of UX design, content creation, and technological expertise to bring their engagement strategies to life. Join them!
Discover Advantage RecruitingTM
Persuasive digital video in a personalized, interactive, and data-driven system you control.
Collaborate with our UX designers and content creators to amplify your brand throughout the experience. We lean on your direct input and branding guidelines to customize a look that's completely your own.
Now you can appeal to each prospect in your funnel with content personalized just for them. We lean on what you know about your audience and then present content based on interests and relevancy. You can appeal to any number of micro-audiences, by name, at scale.
There's an art and science to providing persuasive digital experiences and Advantage RecruitingTM leans on both. Instead of passively watching a series of videos or clicking through a virtual tour of buildings, multiple content presentations within an intuitive interface will spark curiosity and exploration. Each interaction transfers control to the user in a compelling way and leaves a digital footprint you can measure. Bonus!
Video captures attention and presents storytelling like no other medium. The combination of sound and movement can feel immersive and evoke an emotional response. In the context of this digital experience, it is the strategic placement, messaging, and artful approach to video production that makes the difference. Concepts include sizzle reels, topical features, interactive video quizzes, and many more.
It is essential to be able to adapt to change! Built on a modular framework and supported by unlimited support, you are empowered to make updates on demand and expand your platform's content anytime.
You can track engagement in real time and easily analyze data from individual to aggregate report views. From number of users, to most popular content, to completion, data is continuous and transparent. Would you like your system to connect with your CRM? Ask about integration options!
With Advantage RecruitingTM, there is no software to download or additional apps to manage. Site security meets Risk and Authorization Management Program (RAMP) standards. Your data is protected by firewalls, vulnerability scanning, patch management, logging and monitoring. You can host the platform on your servers or ours. Either way, hosting implementation is smooth and professional.
If your small team is already at capacity, lean on our team of expert designers, content creators, programmers, video producers and a dedicated project manager to guide you through a proven production process. From concept through launch, each step is completely managed for you. Upon completion, you'll receive empowering training sessions to learn how to manage your content and access reports. Unlimited training and support is included with your annual subscription. Don't worry, we've got you!
Responsive design is a first step to reducing access barriers. The platform is browser-based, so there are no apps required. The experience easily adapts to any device and synchronizes between devices, enabling users to engage in the experience all at once, or over time, at their own pace. You can be confident in knowing the system meets or exceeds ADA Compliance Standards using Web Content Accessibility Guidelines WCAG 2.1 Level AA.
Dynamic style options allow content to be experienced multiple ways. Style options include image galleries, multiple videos, video size options, and interactive design elements. This feature supports future updates and allows content editors (even those with no prior IT experience) to easily implement.
Advantage RecruitingTM features interactive content that invites engagement. From video quizzes to text quizzes, games, items of interest and more, your audience will have fun along the way closer to enrollment.
Discovery Tools include Intelligent Search, Popularity-Based FAQs, Glossary Terms, and a design-elevated Achievement Center to provide users with easy and intuitive ways to explore personal interests.
While the broad scope of game theory provides a means of analyzing how players make decisions, the elements of gaming, or gamification, can be real game changers for you and your audience. After all, the last thing you want is for a prospect to slip into the passive role of an NPC (non-player character). Gamification promotes active involvement and that feeling of satisfaction achieved by earning rewards.
With Items of Interest, prospects can select which topics they’d like to learn more about. Here's the kicker: instead of being distracted by hyperlinks, each topic they choose is saved for more exploration at the end of the experience. It's a great way to provide selective control while gently guiding each user toward your call to action!