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For the first time at Nova Southeastern University, the Office of Campus Life and Student Engagement was assigned to take on new student orientation. Recognizing the expectation to incorporate a digital experience into their onboarding process and inspired by NSU’s brand, Gerard J. Wheeler, M.A., Assistant Dean of Student Engagement, led the development of NSU’s online orientation. Their goal? To build affinity by showing new students how to “prepare to dominate.”

While domination may sound like a lofty goal, NSU’s brand reflects on the characteristics of the Mako shark – a dominant force of nature. Taglines like “prepare to dominate,” “get the NSU Edge,” and “Fins UP!” set the tone for the NSU brand. The question was how would ADG’s art and design team effectively capture the essence of the brand within the online orientation?

“Our brand has a sleek and cool vibe, with a clean and open style. By blending in bold, visual elements, leaning in on imagery and photography, we are showing students engaged in every aspect of campus – preparing to dominate their NSU experience.”

NSU Achieves an Orientation Edge

Advantage Orientation^® is expandable and can personalize orientation content for any student type (freshmen, graduates, transfers, etc.) Gerard and his team chose to initially launch their online orientation for first year and international students. Over 1500 students have engaged in the platform so far and 94% report feeling welcomed and reassured on their decision to attend NSU.

Attend this Webinar

Join us to learn from Gerard’s experience partnering with Advantage Design Group® to produce and implement NSU’s online orientation.

• Gain insight into how intentional content creation and interface design bring NSU’s brand to life, account for the user experience, and appeal to a diverse student population.
• Preview NSU’s online orientation during a live demonstration, including interactive elements, use of animations, transition techniques, and the supporting role of NSU’s mascot, Razor the Shark.
• Get answers to your chat questions.
• Discover how Advantage Orientation^® is adaptable to your institution, making NSU’s story a model you can follow.