University of Idaho
Chris Cook, Executive Director for Admissions & Recruitment
When your students come from every corner of the United States and more than 70 countries worldwide, creating a unified onboarding experience isn't just important, it's essential. The University of Idaho faced this exact challenge: how do you connect with students wherever they are and help them feel like they belong before they ever set foot on campus?
The answer? A narrative pathway that doesn't just inform students, but invites them into the Vandal community.
Partnering with Advantage, the University of Idaho built a fully customized digital orientation platform that delivers everything incoming students need to know in an engaging, meaningful way. They brought real students and alumni into the experience, creating authentic connections that resonate with new cohorts from day one. The result? Students don't just receive information; they discover what it truly means to be a University of Idaho Vandal, connecting with the resources, people, and pride that will support their success.
This is the Advantage Experience, where orientation becomes transformation, and every student finds their place in your story.
"The full service piece of it, the fact that you guys could help coach up some of our talent to tell our story the right way—that was the bow on the present itself."

