Orientation is often treated as a checklist, yet it’s one of the most powerful moments to shape organizational culture and belonging. This session explores how institutions and organizations are redefining orientation as a connected, digital experience that helps every participant feel seen, informed, and inspired from day one. Drawing from real-world design strategies and outcomes, Advantage Design Group will share how to transform traditional presentations into interactive storytelling that reflects your mission and values.

Attendees will learn how to translate culture into action through design, technology, and intentional onboarding experiences that drive confidence and community, whether for employees, students, or members.

By the end of this session, participants will be able to:

• Reimagine orientation as a culture experience that builds clarity, connection, and confidence for new members of any organization
• Identify three design strategies: personalization, video storytelling, and interactive learning, that make orientation content engaging and meaningful
• Apply lessons from real-world digital orientations to create scalable, consistent experiences that reflect organizational values and improve retention

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Registration includes access to the recording.