Is your college website performing more like a maze that's trapping your prospective students and costing you enrollments? When you're part of a large educational system—or even managing a complex single-campus website—students often get lost clicking through endless pages, hunting for information that may not even apply to their situation.

At Ivy Tech Community College-Sellersburg, part of the nation's largest community college system with over 200,000 students across 19 campuses, this maze-like experience was driving students away before they could find what they needed. Instead of breaking under the pressure of competing with 18 other campuses for attention, enrollment marketing and recruiting leaders adopted the Advantage Recruiting platform and broke through with a game-changing solution: a personalized, campus-specific digital platform that eliminates confusion and creates clear pathways to enrollment.

Their approach to enrollment marketing isn't just breaking the mold—it is shattering the traditional recruiting playbook, showing measurable results and catching the attention of leadership across their entire state system.

Attend this Webinar

Join Tyiana Thompson, Vice Chancellor of Student Affairs and Marketing, and Chanda Rodski, Director of Admissions, from Ivy Tech Community College-Sellersburg as they share insights and real-life experiences. This discussion and demonstration will touch on

• How to create a personalized, campus-specific digital experience that eliminates student confusion
• Strategies for implementing video-forward content that resonates with both traditional and non-traditional learners
• Real-world tactics for promoting your platform through QR codes, CRM integration, and social media
• How to leverage analytics to understand student behavior and continuously optimize the user experience
• Why faculty and staff buy-in can be your secret weapon for platform adoption
• Practical approaches to gaining leadership support for innovative recruitment tools

What’s the difference?

Advantage Recruiting isn't just another website or static brochure; it's a curated digital experience where every click is intentional, every video is purposeful, and every interaction moves students closer to enrollment. You'll see a live demonstration of the platform and learn how Sellersburg tracks engagement to make data-driven improvements.

Perfect for enrollment managers, admissions directors, marketing professionals, and student affairs leaders looking to enhance their digital recruitment strategy and create more meaningful connections with prospective students.