As prospective students and families have become more discerning along their journey to college, Big Bend Community College is amplifying its recruiting strategies with a digital-first approach. The institution's new virtual engagement experience is at the core of its enrollment marketing plan to capture leads and cultivate more applications.
For my department, we're registrars, so we're very black and white. We love rules and structure, so we tend to talk to people that way. Our website is very static and can be a little boring with lots of text. We're excited to have a more human, engaging, fun, and modern way to communicate with our potential students.
Starr Bernhardt, Director of Enrollment Services & Registrar
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