OPTIMIZE Newsletter

Your Advantage Orientation^® has been operating in the background to prepare new students and their families to take the next step. In the process, they are a little bit cooler and becoming more confident about their college transition journey. While you’re busy in summer programming, you can look forward to Fall with greater confidence, too, knowing your online orientation is doing much of the knowledge transfer heavy lifting for you.

Confidence comes from being prepared. Together we’re moving forward and ready for greater success!

INSIDE THIS ISSUE

• Support Student Success with Financial Literacy Learning Module
• Building Confidence for the Whole Family
• From Static to Dynamic: Enrollment Marketing Success
• Going Beyond Traditional Orientation
• Upcoming Events
• Consultations are Empowering

NEW LEARNING MODULES

Empower your students to make smart money moves with our popular Financial Literacy module—part of a growing library of optional learning experiences that help your campus meet students where they are.

New regulations are driving the need for Financial Literacy education for all incoming college students by next fall. Our Financial Literacy learning module offers a ready-to-launch, compliant solution to meet these evolving requirements with ease. 

Learning Modules are video-rich micro-courses that are ideal as part of your onboarding process or to support first-year curriculum. Each module is peer-reviewed for accuracy and relevancy and is always current. You can monitor participants’ progress, review quiz scores, and analyze completion rates, meaning that each course records a completion date and includes the full report assortment.

We’ve made complex topics engaging and effortless, reducing new student anxiety while ensuring consistency in your messaging.

Learning Modules currently available by subscription include:

• Financial Literacy covers essential money management skills such as budgeting for school expenses, managing student loans, using credit responsibly, and avoiding financial scams. This course takes about 30 minutes to complete.
• Student Success provides strategies for successful college transitions, covering topics such as time management, working with advisors and professors, understanding college jargon, developing effective study habits, and accessing wellness resources.
• Title IX, developed in collaboration with subject matter experts, enables institutions to meet compliance requirements while providing students with essential information in an interactive format that can be completed in approximately 10 minutes. This module is automatically updated as federal regulations change, and it is available in Spanish.
• Veterans Module helps student veterans transition smoothly into campus life. This module covers military education benefits, support services, and tips for balancing academics with life after service.
• International Module sets international students up for success from day one. This module introduces U.S. academic norms, visa compliance, cultural insight, and key support resources.

Ready to enhance your orientation experience?

LEARN MORE

Subscribe for $3500/yr. plus one-time $750 set-up fee.
Your Account Manager is ready to show you how these modules integrate seamlessly into your platform.

THE POWER OF ADVANTAGE ONDEMAND^TM

Parents, families, and supporters are your new students' greatest influencers, so you want them to be as informed, prepared, and confident as their students. That's why the Advantage OnDemand^TM video catalog includes family-friendly content to help you engage them from the very start. You can designate content only for families to personalize their experience with the most relevant information they need to better understand the needs of their students.

Here are just some of the ready-to-launch videos for parents and families inside Advantage OnDemand^TM.

	Family Communication Parent to Parent Listen in on a discussion between two college moms talking about letting go while staying involved in their student's life.
	Understanding FERPA Family Educational Rights & Privacy Act Show families how this federal law protects educational records.
	House Rules Ideas for Parents & Families When students are attending college while living at home.
	What to Bring to College Living on campus for the first time Help first-year students and families plan for on-campus living with this video checklist.

Preview all the catalog titles and schedule a consultation with your Account Manager for a full evaluation.

PREVIEW VIDEOS HERE

CURATING MORE MEANINGFUL APPLICATIONS

Are admissions communication and recruiting methods loosing their effectiveness?

With your Advantage Orientation^® firmly in place, you have a lock on the post-admissions environment, using your platform to welcome and prepare new students early in the relationship.

Advantage Recruiting^TM integrates seamlessly into the recruiting and admissions process to attract more applications from more committed prospects.

Learn how Big Bend Community College is putting Advantage Recruiting^TM to work for a more human and modern way to engage prospective students.

5-MINUTE READ

CREATIVE ADVANTAGE ORIENTATION^® USE CASES

Your platform isn’t just for onboarding traditional first-year students—it’s a flexible solution that can support a variety of programs and audiences.

Northern Virginia Community College (NOVA) is a great example.

In addition to their New2NOVA orientation for incoming students, NOVA uses its online orientation platform to support workforce development programs. This tailored experience helps adult learners and career changers build confidence as they transition into new fields, covering everything from program expectations to industry-specific resources.

How it Helps

Whether it’s adults retraining for new careers, learners pursuing industry credentials, or students returning to school after time away, the platform delivers consistent, accessible learning—anytime, anywhere.

Wondering how your platform could serve more learners?
Discover how the Advantage Community is adapting online orientation, and then reach out to your Account Manager to explore the possibilities.

3-MINUTE READ

JOIN US AT THESE CONFERENCES & WEBINARS

There's practically no better way to gain the insights and education you need to develop your skills and talents than to learn from your peers. Staying connected through affiliations, networks, association memberships, conferences, and webinars helps to fill the knowledge gap. Select the title of each event to learn more or to register.

Webinar: Only What's Relevant: University of Alberta's Online Orientation Experience
Thursday, June 19, 1 PM ET

SHRM 2025 National Conference
June 29 - July 2
San Diego Convention Center
Booth 3033

Webinar: How to Redefine New Hire Experiences
Wednesday, July 23, 1 PM ET
Tour of Advantage HR Engage^TM

Webinar: Grounding Students in a Digital World: UMGC's Virtual Orientation Success Story
Wednesday, August 20, 1 PM ET
University of Maryland Global Campus

NACAC 2025 Conference
September 18 - 20
Greater Columbus Convention Center
Booth 1143

Take this Quick Survey

Which conferences do you plan to attend? Are you a member of any professional associations? Let us know! We'd love to partner with you!

TAKE THE SURVEY

L-R: Warren Lavoie, Acct. Mgr.; Jessica Nesbitt, Acct. Specialist; Simon Morantes, Sr. Acct. Mgr.; Sally Swan, Client Success Mgr; Thinh Nguyen, Support Specialist.

Your Client Success Team is here to help you make the most of your Advantage Platform. Technology can be complex, so we're here to listen and show you how to reach your vision. Schedule a consultation anytime to

• Use Us as a Resource
• Discuss your Goals
• Review your Platform
• Make Recommendations
• Experience Examples from your Peers
• Evaluate & Take Action!

Two Convenient Ways to Connect

Schedule your consultation.

Complete this form.

We’re excited to share some of the latest posts you've made popular on social media! Here’s a quick look at the kind of content you've been enjoying.

On Instagram	On LinkedIn
Highlights from CUPA-HR Spring Conference, where we met with many of your schools' HR Directors to show them how Advantage HR Engage™ is helping new hires connect with campus culture from day one.	Our Florida-based crew journeyed to the University of Alaska Fairbanks to help bring their orientation experience to life on screen. From heartfelt interviews to breathtaking landscapes, this shoot had it all.

Join the Conversation! 

These are just a few examples of the content we share regularly: client highlights, product sneak peeks, event coverage, and tips to help you make the most of your platform.

Follow us wherever you get your social media to stay in the loop, see how others are using their orientation experience, and find out when we’re in your city next.

Working on your platform? Show it off! Tag us when sharing your Advantage Orientation experience or platform development journey; we’d love to celebrate your success with our community.

share your experience

What's been your experience working with us? Leave us a Google review and help others discover your story to inspire new ideas!  When you're signed into your Google account, you can leave a star rating without writing anything.
Comments need only be a sentence or two.

LEAVE US A REVIEW

YOUR ROLE IN ACCESSIBILITY COMPLIANCE

As you think about making updates to images and carousels, here's an important reminder. Each image needs "alt text" so screen readers can describe the image for those with visual impairments. It doesn't have to be fancy. In fact, the simpler the better. For example, "Happy students gathered in front of the Student Union," or "Theater performance inside the Main Campus Auditorium." 

Remember, you are empowered with comprehensive documentation, instructions, training videos, and answers to frequently asked questions inside your Admin Panel. To access your Support Site, login to your platform and select Support from the main menu.

The Advantage Community is diverse, growing, and vibrant. We’re proud to announce these recent Advantage Orientation^® launches and platform upgrades.

	Institution	Audience
	Auburn University	Graduate Students
	Boston University	First Year & Transfer Students
	College of the Mainland	Freshmen, Veterans & Dual Enrollment Students
	Cornell University	First Year & Transfer Students
	East Stroudsburg University of Pennsylvania	Undergraduate Students
	Mid-Michigan College	NSO
	University of Alberta	Graduate Students
	University of Central Florida	Graduate Students & Employees
	University of Utah	Undergraduate & Graduate Students
	University of Washington	Employee Title IX Training
	Victoria College	FTIC, Dual-Enrollment, Continuing Education & Adult Learners

Together, we are bridging essential life transitions through effective digital experiences. We hope you found value in this issue of OPTIMIZE. Feel free to let us know topics you'd like to learn more about here.